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Online Reputation Management

Online Reputation Management

by The English Effect | Feb 10, 2016 | Free Resources, Local Listings, Marketing, News for Small Businesses

Online Reputation Management 2016 A concise guide for business owners and local marketing specialists. How you company appears online, especially if you’re trying to attract local clients, can make all the difference to people searching out your products or...

Creating an Electronic Press Kit or EPK

by The English Effect | Apr 21, 2015 | Free Resources, Marketing, News for Small Businesses

I used to knock these things out for a couple of my ex employers but it seems the humble Press Kit has been given a web2.0 makeover. Now known as an EPK, if you’re looking for any kind of media exposure, especially in the press or as a ‘talking head’...
How to get old school media interested in your business

How to get old school media interested in your business

by The English Effect | Apr 18, 2015 | Free Resources, Marketing

So you’re involved in a local event… Now what? A few or our clients are involved in community events and causes and I frequently get asked about how to attract local media and stimulate ‘traditional’ press interest in a project. The following article...
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