Online Reputation Management

by The English Effect | Feb 10, 2016 | Free Resources, Local Listings, Marketing, News for Small Businesses

Online Reputation Management 2016 A concise guide for business owners and local marketing specialists. How you company appears online, especially if you’re trying to attract local clients, can make all the difference to people searching out your products or...

Example of a $300k Sales Letter

by The English Effect | Jul 3, 2015 | Copywriting, News for Small Businesses, The English Effect

I had a client recently who wanted a letter of introduction for a company he was prospecting in the hope of clinching a $300k plus supply deal. He runs a highly specialised manufacturing business, producing replacement parts for a very expensive make of packaging...

Creating an Electronic Press Kit or EPK

by The English Effect | Apr 21, 2015 | Free Resources, Marketing, News for Small Businesses

I used to knock these things out for a couple of my ex employers but it seems the humble Press Kit has been given a web2.0 makeover. Now known as an EPK, if you’re looking for any kind of media exposure, especially in the press or as a ‘talking head’...

10 smart ways to capture email addresses without upsetting readers

by The English Effect | Mar 24, 2015 | Free Resources, News for Small Businesses

We all know how important capturing email addresses is to any business onlie, but how annoying is it when those pop-up boxes get in the way of that interesting article. I just found this useful advice from Kissmetrics showing ten smart ways to harvest emails without...

Is your business website Google mobile friendly? I hope so

by The English Effect | Mar 7, 2015 | News for Small Businesses

Does Google have new mobile algorithm coming soon? Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon? Here’s a blogpost by Barry Scwartz I found on searchengineland.com that...